September 2nd, 2009
So last week marked a big change for me – I’ve officially joined the team at Burst Marketing!
A new concept in Albany marketing agencies, Burst builds marketing campaigns that generate short-term results for our clients. I’ve taken on two roles in the company: Lead Writer / Senior Project Manager and Search Engine Marketing Manager. I’ll be directly participating in client strategies, overseeing content production, and directing Search Engine Marketing directives.
And I’m beyond excited about it. The team at Burst (which also includes partner companies IntelliSites, imPress Printing and Graphics, and Expressions of Gratitude) is sharp and easy to love. The management team is passionate and energetic, and the designers, site builders and project managers are on the ball.
The downside of hopping on board with another company, however, is that I won’t have time to write my blog every week. I do expect to be writing a column on the soon-to-be-unveiled Burst Marketing website, but for now my plate is plenty full.
If you’ve found my writing valuable, you can still follow along. I’ll be writing and editing for the IntelliSites blog, editing the imPress blog, and periodically posting here on { 3i }.
So for now – thanks for all the love. It’s been very rewarding to interact with you through this blog, and I hope we can pick things up down the line when we’re ready to launch the Burst Marketing blogs.
Much love, and I’ll talk to you soon.
Posted in Uncategorized | 2 Comments »
August 12th, 2009
One of my writing pet peeves is overuse of the word utilize. I’m of the mind that utilize can almost always be replaced by use.
I did some research (click here for my google results) on the two words to make sure this post wouldn’t be just a crazy rant, and it turns out the subject is a bit sticky. Experts seem to be divided on when it’s ok to use which word. Some fall on my side of the argument, saying it’s never ok. Some are more flexible, arguing that the words have been used to mean the same thing for so long that they now, in fact, do.
Agreement on correct usage may be elusive, but I it doesn’t really matter. What does matter is the effect word choice has on your reader. And that provides compelling reasons to avoid utilize.
Here’s why I avoid it:
1. Because Communication is Hard Enough The best writers, speakers and communicators know that they are limited by language. They understand that even the best written pieces can be misunderstood, misquoted, and misapplied. So why make things less clear with ‘fancy’ words? Use the simplest words possible to get your point across.
2. Because I Want My Readers to Listen I’ve never met someone who says “utilize” in casual conversation. People who do use it in speech tend to sound rehearsed, and that sets off my B.S. alarm. I switch from active listening to waiting for the inevitable sales pitch. I stop caring about the point, and start looking for ways to end the conversation.
3. Because Writing Isn’t About Words It’s about ideas. We don’t write simply to pass words to each other. We write to communicate ideas. Writing should be transparent, used to create a window into an idea. The clearer we can make that window, the more effective our writing will be.
Want to read some other opinions? Here’s a layman’s conversation about the two words, and here’s one person’s take on what the actual dictionary definition (the denotation for anyone who read last week’s post) is.
Tags: authenticity, use, utilize, word choice
Posted in Building Relationships, writing | 2 Comments »