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	<title>{ 3i } &#187; Building Relationships</title>
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	<link>http://www.bradenrussom.com/blog</link>
	<description>Marketing Insight, Ideas and Inspiration from www.bradenrussom.com</description>
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		<title>3 Reasons Not to Use &#8220;Utilize&#8221;</title>
		<link>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:27:43 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[use]]></category>
		<category><![CDATA[utilize]]></category>
		<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=219</guid>
		<description><![CDATA[I'm of the mind that the word "utilize" can almost always be replaced by "use". I did some research on the two words to make sure this post wouldn't be just a crazy rant, and it turns out the subject is a bit sticky. 

Read my reasons for not using "utilize" in this week's post.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Write Like a Robot</title>
		<link>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:56:23 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[being memorable]]></category>
		<category><![CDATA[business writing]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=203</guid>
		<description><![CDATA[Business writing is considered boring because it IS boring.  Not only is it boring, but it dooms a business to obscurity. If the copy on your website sounds like the copy on every other website, how do you expect to be remembered?

The fix is this: write how you talk.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4 Ways to Get the Most Out of Social Media</title>
		<link>http://www.bradenrussom.com/blog/2009/07/01/1-ways-to-get-the-most-from-social-media/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/01/1-ways-to-get-the-most-from-social-media/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:08:56 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[adding value]]></category>
		<category><![CDATA[niche markets]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[squidoo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[talking and writing]]></category>
		<category><![CDATA[virb]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=181</guid>
		<description><![CDATA[Everyone knows the names of the top 3 or 4 social media powerhouses. But some estimates put the number of social media sites at around 250,000. How can you possibly turn that to your advantage? Brothers and sisters, read on. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Amuse-Bouche</title>
		<link>http://www.bradenrussom.com/blog/2009/06/24/amuse-bouche/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/24/amuse-bouche/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 20:16:59 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[amuse-bouche]]></category>
		<category><![CDATA[anticipation]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[surprise]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=178</guid>
		<description><![CDATA[A couple years back I had the opportunity to eat at Cafe Gray, the (unfortunately now closed) fine dining vision of world-renowned chef Gray Kunz. What I remember most about the meal was the mysterious tiny spoonful served before the meal. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;Scalejacking&#8217;</title>
		<link>http://www.bradenrussom.com/blog/2009/06/17/scalejacking/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/17/scalejacking/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:04:16 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Scalejacking]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=176</guid>
		<description><![CDATA[This week I'm a bit overwhelmed with projects on tight deadlines. So I'm stealing this week's entry from Seth Godin. He's smarter than me, anyway. ]]></description>
		<wfw:commentRss>http://www.bradenrussom.com/blog/2009/06/17/scalejacking/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Teach Your Website some New Tricks</title>
		<link>http://www.bradenrussom.com/blog/2009/06/10/teach-your-website-some-new-tricks/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/10/teach-your-website-some-new-tricks/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 19:15:32 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[clear the path]]></category>
		<category><![CDATA[contingency planning]]></category>
		<category><![CDATA[customize]]></category>
		<category><![CDATA[pave the road]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=172</guid>
		<description><![CDATA[One of the beautiful things about the Internet is just how customizable it is. And that’s all well and good for viewers. But for businesses building a website, it means planning for the changes your viewers might make.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>China Blocks Twitter</title>
		<link>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 20:48:21 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=167</guid>
		<description><![CDATA[In a piece of not-as-shocking-as-it-should-be news today, China has blocked it's citizens' access to twitter. Clearly the chinese are catching on to something smart marketers knew the moment they discovered this popular social network. ]]></description>
		<wfw:commentRss>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are You Real Enough for Social Media?</title>
		<link>http://www.bradenrussom.com/blog/2009/05/14/are-you-real-enough-for-social-media/</link>
		<comments>http://www.bradenrussom.com/blog/2009/05/14/are-you-real-enough-for-social-media/#comments</comments>
		<pubDate>Thu, 14 May 2009 18:35:42 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=141</guid>
		<description><![CDATA[Everyone's jumping on the social media bandwagon. That's not news. What will be news is the number of marketers that jump in hastily and get burned because they don't understand what social media is all about: authenticity. ]]></description>
		<wfw:commentRss>http://www.bradenrussom.com/blog/2009/05/14/are-you-real-enough-for-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Yourself through Blog Comments</title>
		<link>http://www.bradenrussom.com/blog/2009/05/06/marketing-yourself-through-blog-comments/</link>
		<comments>http://www.bradenrussom.com/blog/2009/05/06/marketing-yourself-through-blog-comments/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:11:41 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[niches]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=139</guid>
		<description><![CDATA[Ever hear that phrase "You attract more bees with honey than vinegar"? I like that one. And here's how it can work for you in the blog world. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unnecessary Change</title>
		<link>http://www.bradenrussom.com/blog/2009/04/30/unnecessary-change/</link>
		<comments>http://www.bradenrussom.com/blog/2009/04/30/unnecessary-change/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 13:18:26 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=133</guid>
		<description><![CDATA[The design of the mousepad on my new laptop is really rubbing me the wrong way. But it got me thinking about change, and what changes we should be looking to make in tough business times.]]></description>
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		<slash:comments>1</slash:comments>
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