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Marketing Yourself Through Testimonials

Ever hear that phrase “You attract more bees with honey than with vinegar”? Let’s overlook the flaws in that metaphor for a moment (bees are attracted to pollen. They make the honey) and consider the message. 

To me, it’s about being a nice guy, giving honest compliments to people when they accomplish something. Not being shy about your positive opinions of other people. In the parlance of our times – “Spread the love”

Where to Spread it?

On today’s Internet, there’s a blog for just about anything. The best ones have a specific niche they serve with lots of new content each week. 

Those sharp niches can be very powerful. They tend to be very loyal, and they tend to place a lot of trust in what the writer tells them.

Imagine if you could get the writer to write about you?

You Can.

But you’ve gotta do it the right way. 

People can read authenticity. They can tell when someone’s feeding them a line, and they can tell when someone’s being honest with them. 

The best way to get noticed by a blogger is to give them an honest compliment in the form of a blog comment. 

For Example

I recently discovered a blogger who speaks my language so, so clearly. When I first found it, I spent a couple hours there. Just reading her stuff.

I couldn’t help but send her a compliment. And she wrote back! Out of all the people she has reading and commenting on her stuff, she took the time to drop me a quick note. 

How this works for you

When you leave a comment on a blog, there’s usually a spot to add a link to your website. Oftentimes your name becomes a clickable link. And if your stuff is in line with that bloggers’ stuff, they’ll remember. And voilá! You’ve started a relationship. 

The journey of a thousand miles…well you know the rest.