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	<title>{ 3i } &#187; General Business</title>
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		<title>Your Jingle Sucks</title>
		<link>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:02:14 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Bob Dylan]]></category>
		<category><![CDATA[jingles]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[uniqueness]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=194</guid>
		<description><![CDATA[Before I began my career as a marketing writer, I flirted with a career in songwriting. As I got older, went through college, and learned more about the world, I began to realize that my dream of making millions to rock wasn't going to happen.

But I learned quite a bit during those years. Which brings me to advertising jingles, and why most of them really suck. ]]></description>
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		<title>Unnecessary Change</title>
		<link>http://www.bradenrussom.com/blog/2009/04/30/unnecessary-change/</link>
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		<pubDate>Thu, 30 Apr 2009 13:18:26 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=133</guid>
		<description><![CDATA[The design of the mousepad on my new laptop is really rubbing me the wrong way. But it got me thinking about change, and what changes we should be looking to make in tough business times.]]></description>
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		<title>Perfect Process</title>
		<link>http://www.bradenrussom.com/blog/2009/04/08/perfect-process/</link>
		<comments>http://www.bradenrussom.com/blog/2009/04/08/perfect-process/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 15:21:45 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[procedure]]></category>
		<category><![CDATA[process]]></category>

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		<description><![CDATA[Spend some time in large and medium sized businesses, and you'll come across encyclopedic procedural manuals and public-facing process summaries.
But do]]></description>
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