Archive for the ‘Uncategorized’ Category

My New Team

Wednesday, September 2nd, 2009

So last week marked a big change for me – I’ve officially joined the team at Burst Marketing!

A new concept in Albany marketing agencies, Burst builds marketing campaigns that generate short-term results for our clients. I’ve taken on two roles in the company: Lead Writer / Senior Project Manager and Search Engine Marketing Manager. I’ll be directly participating in client strategies, overseeing content production, and directing Search Engine Marketing directives.

And I’m beyond excited about it. The team at Burst (which also includes partner companies IntelliSites, imPress Printing and Graphics, and Expressions of Gratitude) is sharp and easy to love. The management team is passionate and energetic, and the designers, site builders and project managers are on the ball.

The downside of hopping on board with another company, however, is that I won’t have time to write my blog every week. I do expect to be writing a column on the soon-to-be-unveiled Burst Marketing website, but for now my plate is plenty full.

If you’ve found my writing valuable, you can still follow along. I’ll be writing and editing for the IntelliSites blog, editing the imPress blog, and periodically posting here on { 3i }.

So for now – thanks for all the love. It’s been very rewarding to interact with you through this blog, and I hope we can pick things up down the line when we’re ready to launch the Burst Marketing blogs.

Much love, and I’ll talk to you soon.

What’s the Big Deal About Blogs?

Wednesday, February 18th, 2009

I think a little demystifying is in order. I’ve been talking about the importance of blogs for some time now, and I’m sure you can all tell what a fanatic I am about them. But I’m also pretty sure that many of you don’t understand why I’m so enamored with blogs.

 

Whats so Hot About Blogs?

What's so Hot About Blogs?

Instant Access to Brilliant People

I read a lot of different blogs, and I get something a bit different out of each one. But one of the core reasons I read each one is that it gives me access to people who are smarter than me. Seth Godin and Steve Banis (who I wrote about last week) are two of my marketing mentors. I read The Daily Heller for insights into graphic design and it’s place in the world. I read The Web Designer Wall to make sure I know what’s going on with web design. I read these blogs to get smarter. 

Getting Smarter = Better Service

While learning is it’s own reward, reading blogs wouldn’t be a good use of my work time if I didn’t get some business results from it. And I do. 

Every new idea I get from reading is something I can either offer to my clients or put to use in my own business (or both). And, especially with marketing ideas, it can be the same for you. There are so many great marketing ideas out there, just sitting on the internet waiting for someone to pick them up and put them to use. That someone could very easily be you. Or if not you, then probably one of your competitors. 

Why read blogs? Why not read blogs.

3 Great Online Resources

Thursday, February 12th, 2009

It’s no secret that I’m a big fan of Blogs. There are some brilliant people out there writing insightful blogs that are chock-full of great ideas. Here are three that will change the way you think about marketing your business. 

1. Burst Marketing Blog by Steve Banis. Steve Banis is a local guy with marketing experience coming out his ears. Having worked in high-level marketing positions for large companies and built small businesses into marketing powerhouses, the Albany Area is lucky to have him around. Passionate about marketing, Steve is shaking the foundations with his weekly blog, and providing great insights that the little guys can really benefit from. 

2. Seth’s Blog by Seth Godin. Seth Godin is just about as famous a marketer as you’ll find. Having written tons of seminal marketing books (Purple Cow, Permission Marketing, and loads of others) Seth is leading the push towards a marketing style that emphasizes genuineness, differentiation and relationship building. Consistently inspiring, unbelievably helpful, Seth’s Blog is an example for all of us. 

3. Gladwell.com by Malcolm Gladwell.  Technically not a blog, this is an archive of articles Malcolm Gladwell has written for The New Yorker. Hopefully you’re already familiar with Gladwell, but if not you may remember him from my email “Paul Revere and $100 Referrals”. Gladwell’s articles are a bit longer than your average blog entry, but the thinking and research he has done into consumer behavior are well worth the time it takes to read his articles. 

Talk to you soon.

 

-Braden