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	<title>{ 3i } &#187; writing</title>
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	<link>http://www.bradenrussom.com/blog</link>
	<description>Marketing Insight, Ideas and Inspiration from www.bradenrussom.com</description>
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		<title>3 Reasons Not to Use &#8220;Utilize&#8221;</title>
		<link>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:27:43 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[use]]></category>
		<category><![CDATA[utilize]]></category>
		<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=219</guid>
		<description><![CDATA[I'm of the mind that the word "utilize" can almost always be replaced by "use". I did some research on the two words to make sure this post wouldn't be just a crazy rant, and it turns out the subject is a bit sticky. 

Read my reasons for not using "utilize" in this week's post.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Little English Lesson That Boosted Sales by 200%</title>
		<link>http://www.bradenrussom.com/blog/2009/08/05/the-little-english-lesson-that-boosted-sales-by-200/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/05/the-little-english-lesson-that-boosted-sales-by-200/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 11:30:21 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[37signals]]></category>
		<category><![CDATA[connotation]]></category>
		<category><![CDATA[cultural connotations]]></category>
		<category><![CDATA[denotation]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=210</guid>
		<description><![CDATA[What if changing a few words on your website could increase your conversion rate by 200%? It happened to software company 37signals. 

Still think copywriters aren’t essential to your success?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Write Like a Robot</title>
		<link>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:56:23 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[being memorable]]></category>
		<category><![CDATA[business writing]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=203</guid>
		<description><![CDATA[Business writing is considered boring because it IS boring.  Not only is it boring, but it dooms a business to obscurity. If the copy on your website sounds like the copy on every other website, how do you expect to be remembered?

The fix is this: write how you talk.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Your Jingle Sucks</title>
		<link>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:02:14 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Bob Dylan]]></category>
		<category><![CDATA[jingles]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[uniqueness]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=194</guid>
		<description><![CDATA[Before I began my career as a marketing writer, I flirted with a career in songwriting. As I got older, went through college, and learned more about the world, I began to realize that my dream of making millions to rock wasn't going to happen.

But I learned quite a bit during those years. Which brings me to advertising jingles, and why most of them really suck. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>China Blocks Twitter</title>
		<link>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 20:48:21 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=167</guid>
		<description><![CDATA[In a piece of not-as-shocking-as-it-should-be news today, China has blocked it's citizens' access to twitter. Clearly the chinese are catching on to something smart marketers knew the moment they discovered this popular social network. ]]></description>
		<wfw:commentRss>http://www.bradenrussom.com/blog/2009/06/02/china-blocks-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Yourself through Blog Comments</title>
		<link>http://www.bradenrussom.com/blog/2009/05/06/marketing-yourself-through-blog-comments/</link>
		<comments>http://www.bradenrussom.com/blog/2009/05/06/marketing-yourself-through-blog-comments/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:11:41 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[niches]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=139</guid>
		<description><![CDATA[Ever hear that phrase "You attract more bees with honey than vinegar"? I like that one. And here's how it can work for you in the blog world. 
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Good Start in SEO</title>
		<link>http://www.bradenrussom.com/blog/2009/04/15/a-good-start-in-seo/</link>
		<comments>http://www.bradenrussom.com/blog/2009/04/15/a-good-start-in-seo/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 17:30:18 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[relevant content]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=120</guid>
		<description><![CDATA[Google didn't get so powerful by being a "pretty good" search engine. They got powerful because they consistently come through on their promise to deliver the most relevant results to searchers.
How can you take advantage of their strengths? Two Words - Relevant Content]]></description>
		<wfw:commentRss>http://www.bradenrussom.com/blog/2009/04/15/a-good-start-in-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Wake Up Your Words</title>
		<link>http://www.bradenrussom.com/blog/2009/03/17/wake-up-your-words/</link>
		<comments>http://www.bradenrussom.com/blog/2009/03/17/wake-up-your-words/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 14:48:28 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[raise questions]]></category>
		<category><![CDATA[tired words]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=86</guid>
		<description><![CDATA[When I was working on my writing degree in college, I got a lot of good advice. This weeks blog is something a professor taught me about making writing effective. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Lightning and the Lightning Bug</title>
		<link>http://www.bradenrussom.com/blog/2009/03/10/the-lightning-and-the-lightning-bug/</link>
		<comments>http://www.bradenrussom.com/blog/2009/03/10/the-lightning-and-the-lightning-bug/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 16:03:55 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[lightning]]></category>
		<category><![CDATA[lightning bug]]></category>
		<category><![CDATA[mark twain]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[writer's method]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=68</guid>
		<description><![CDATA[Mark Twain has a famous quote about choosing your words correctly: "The difference between the almost right word &#038; the right word is really a large matter--it's the difference between the lightning bug and the lightning."

So if words are so powerful, why don't businesses take the time to really harness them?]]></description>
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