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	<link>http://www.bradenrussom.com/blog</link>
	<description>Marketing Insight, Ideas and Inspiration from www.bradenrussom.com</description>
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		<title>My New Team</title>
		<link>http://www.bradenrussom.com/blog/2009/09/02/my-new-team/</link>
		<comments>http://www.bradenrussom.com/blog/2009/09/02/my-new-team/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:52:18 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=226</guid>
		<description><![CDATA[So last week marked a big change for me - I've officially joined the team at Burst Marketing, and I'm beyond excited about it. 

The downside of hopping on board with another company is that I won't have time to write my blog every week. But down the line, I think we'll be able to get together again. ]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Stealing from Seth Godin (Again)</title>
		<link>http://www.bradenrussom.com/blog/2009/08/26/stealing-from-seth-godin-again/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/26/stealing-from-seth-godin-again/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 16:32:50 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=222</guid>
		<description><![CDATA[So I kind of forgot to write and post a blog last week. Eesh, sorry about that. I know that the profound sense of loss you experienced without a blog entry from me is irreparable, and for that I apologize. 

Are you willing to be bought off with some smarts from a guy who knows way more than me? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Reasons Not to Use &#8220;Utilize&#8221;</title>
		<link>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/12/3-reasons-not-to-use-utilize/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:27:43 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[use]]></category>
		<category><![CDATA[utilize]]></category>
		<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=219</guid>
		<description><![CDATA[I'm of the mind that the word "utilize" can almost always be replaced by "use". I did some research on the two words to make sure this post wouldn't be just a crazy rant, and it turns out the subject is a bit sticky. 

Read my reasons for not using "utilize" in this week's post.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Little English Lesson That Boosted Sales by 200%</title>
		<link>http://www.bradenrussom.com/blog/2009/08/05/the-little-english-lesson-that-boosted-sales-by-200/</link>
		<comments>http://www.bradenrussom.com/blog/2009/08/05/the-little-english-lesson-that-boosted-sales-by-200/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 11:30:21 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[37signals]]></category>
		<category><![CDATA[connotation]]></category>
		<category><![CDATA[cultural connotations]]></category>
		<category><![CDATA[denotation]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=210</guid>
		<description><![CDATA[What if changing a few words on your website could increase your conversion rate by 200%? It happened to software company 37signals. 

Still think copywriters aren’t essential to your success?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Write Like a Robot</title>
		<link>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/29/dont-write-like-a-robot/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:56:23 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[being memorable]]></category>
		<category><![CDATA[business writing]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=203</guid>
		<description><![CDATA[Business writing is considered boring because it IS boring.  Not only is it boring, but it dooms a business to obscurity. If the copy on your website sounds like the copy on every other website, how do you expect to be remembered?

The fix is this: write how you talk.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Your Jingle Sucks</title>
		<link>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/22/your-jingle-sucks/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:02:14 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Bob Dylan]]></category>
		<category><![CDATA[jingles]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[uniqueness]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=194</guid>
		<description><![CDATA[Before I began my career as a marketing writer, I flirted with a career in songwriting. As I got older, went through college, and learned more about the world, I began to realize that my dream of making millions to rock wasn't going to happen.

But I learned quite a bit during those years. Which brings me to advertising jingles, and why most of them really suck. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jaw, Meet Floor</title>
		<link>http://www.bradenrussom.com/blog/2009/07/15/jaw-meet-floor/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/15/jaw-meet-floor/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 15:33:47 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[PFM Technology]]></category>
		<category><![CDATA[real-time]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=189</guid>
		<description><![CDATA[Have you heard about Google Wave? If you haven't, don't worry;  It's only the most game-changing technology on the horizon. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>14 Common Search Engine Marketing Errors</title>
		<link>http://www.bradenrussom.com/blog/2009/07/09/14-common-search-engine-marketing-errors/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/09/14-common-search-engine-marketing-errors/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:49:49 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=185</guid>
		<description><![CDATA[I&#8217;m having another one of those weeks where there&#8217;s barely time to breathe between open projects. And that&#8217;s awesome, but I always feel a bit bad that I don&#8217;t have time to write a solid blog entry.
It occurs to me, however, that these weeks when I can&#8217;t write something work out pretty well for you, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Ways to Get the Most Out of Social Media</title>
		<link>http://www.bradenrussom.com/blog/2009/07/01/1-ways-to-get-the-most-from-social-media/</link>
		<comments>http://www.bradenrussom.com/blog/2009/07/01/1-ways-to-get-the-most-from-social-media/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:08:56 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[adding value]]></category>
		<category><![CDATA[niche markets]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[squidoo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[talking and writing]]></category>
		<category><![CDATA[virb]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=181</guid>
		<description><![CDATA[Everyone knows the names of the top 3 or 4 social media powerhouses. But some estimates put the number of social media sites at around 250,000. How can you possibly turn that to your advantage? Brothers and sisters, read on. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amuse-Bouche</title>
		<link>http://www.bradenrussom.com/blog/2009/06/24/amuse-bouche/</link>
		<comments>http://www.bradenrussom.com/blog/2009/06/24/amuse-bouche/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 20:16:59 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[Building Relationships]]></category>
		<category><![CDATA[amuse-bouche]]></category>
		<category><![CDATA[anticipation]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[surprise]]></category>

		<guid isPermaLink="false">http://www.bradenrussom.com/blog/?p=178</guid>
		<description><![CDATA[A couple years back I had the opportunity to eat at Cafe Gray, the (unfortunately now closed) fine dining vision of world-renowned chef Gray Kunz. What I remember most about the meal was the mysterious tiny spoonful served before the meal. ]]></description>
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