A Brochure designed at our studio
With every new web marketing technology, the chorus of people singing “Ding, Dong, Print is Dead” grows.
But I’m not convinced. I think printed materials will have a place in marketing until people no longer desire the tactile, ‘real’ feeling that print gives.
That feeling is an important piece in building trust between you and your audience. We all know the web is constantly changing, and it’s not uncommon for a website to exist one day and disappear the next. When you add printed materials to your marketing strategy, you further show your audience that you are real. That you are here to stay. That you can be trusted.
Print pieces also increase your presence in a potential clients’ mind. Your website is the place your clients go to when they are looking for information. Your brochure on the other hand, sits on their desk, right in front of them, all day long. Leaving your brochure is like taking out an ad in their office.
(oh, and if you need a brochure, we’re offering a great deal on brochure design for the entire month of march. Great as in 50% off the whole process of creating your brochure. email me for details: braden@bradenrussom.com)