One of my writing pet peeves is overuse of the word utilize. I’m of the mind that utilize can almost always be replaced by use.
I did some research (click here for my google results) on the two words to make sure this post wouldn’t be just a crazy rant, and it turns out the subject is a bit sticky. Experts seem to be divided on when it’s ok to use which word. Some fall on my side of the argument, saying it’s never ok. Some are more flexible, arguing that the words have been used to mean the same thing for so long that they now, in fact, do.
Agreement on correct usage may be elusive, but I it doesn’t really matter. What does matter is the effect word choice has on your reader. And that provides compelling reasons to avoid utilize.
Here’s why I avoid it:
1. Because Communication is Hard Enough The best writers, speakers and communicators know that they are limited by language. They understand that even the best written pieces can be misunderstood, misquoted, and misapplied. So why make things less clear with ‘fancy’ words? Use the simplest words possible to get your point across.
2. Because I Want My Readers to Listen I’ve never met someone who says “utilize” in casual conversation. People who do use it in speech tend to sound rehearsed, and that sets off my B.S. alarm. I switch from active listening to waiting for the inevitable sales pitch. I stop caring about the point, and start looking for ways to end the conversation.
3. Because Writing Isn’t About Words It’s about ideas. We don’t write simply to pass words to each other. We write to communicate ideas. Writing should be transparent, used to create a window into an idea. The clearer we can make that window, the more effective our writing will be.
Want to read some other opinions? Here’s a layman’s conversation about the two words, and here’s one person’s take on what the actual dictionary definition (the denotation for anyone who read last week’s post) is.
Marketing Yourself through Blog Comments
Wednesday, May 6th, 2009Marketing Yourself Through Testimonials
Ever hear that phrase “You attract more bees with honey than with vinegar”? Let’s overlook the flaws in that metaphor for a moment (bees are attracted to pollen. They make the honey) and consider the message.
To me, it’s about being a nice guy, giving honest compliments to people when they accomplish something. Not being shy about your positive opinions of other people. In the parlance of our times – “Spread the love”
Where to Spread it?
On today’s Internet, there’s a blog for just about anything. The best ones have a specific niche they serve with lots of new content each week.
Those sharp niches can be very powerful. They tend to be very loyal, and they tend to place a lot of trust in what the writer tells them.
Imagine if you could get the writer to write about you?
You Can.
But you’ve gotta do it the right way.
People can read authenticity. They can tell when someone’s feeding them a line, and they can tell when someone’s being honest with them.
The best way to get noticed by a blogger is to give them an honest compliment in the form of a blog comment.
For Example
I recently discovered a blogger who speaks my language so, so clearly. When I first found it, I spent a couple hours there. Just reading her stuff.
I couldn’t help but send her a compliment. And she wrote back! Out of all the people she has reading and commenting on her stuff, she took the time to drop me a quick note.
How this works for you
When you leave a comment on a blog, there’s usually a spot to add a link to your website. Oftentimes your name becomes a clickable link. And if your stuff is in line with that bloggers’ stuff, they’ll remember. And voilá! You’ve started a relationship.
The journey of a thousand miles…well you know the rest.
Tags: authenticity, blogs, comments, niches
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