We’ve been talking about blogs a lot recently, and with good cause. They’re a great way to build community around your business, and develop a sense of loyalty among your clients and potential buyers.
So why aren’t you writing one?
Unless you’re doing something else to reach out to your clients regularly, you really don’t have much of an excuse anymore. They’re inexpensive, easy to maintain, and they ensure that you touch your clients often. Is there another marketing effort that offers all that? (hint: no.)
A good blogger writes to add value to her readers lives. As a by-product, she adds value to her own life as well. Every insight, idea or inspiration you give away for free builds trust. If your readers turn your ideas into valuable business, it build more trust. So when that reader needs the kind of services you offer, they won’t need to think about who they’re going to call first. They’re going to call you.
Time and Talent
If you don’t have the time to write a weekly blog, or you simply don’t feel comfortable with your own writing, you can always hire someone to ‘ghostwrite’ a blog for you. In this arrangement, you have a writer committed to a schedule of blog entries who does all the writing and posting work for you.
It seems inauthentic at first glance, but the core is still there. You’re still using your blog as a medium to add value to your clients lives. And ultimately, you should be involved with generating the ideas for entries. Your expertise is worthwhile, and that’s what people want to hear.