Posts Tagged ‘Google’

A Good Start in SEO

Wednesday, April 15th, 2009

Google didn’t get so powerful by being a “pretty good” search engine. They got powerful because they consistently come through on their promise to deliver the most relevant results to searchers.

One of the ways they continue to deliver relevant results, even as the internet gets more and more crowded, is by evaluating a site’s written content for things like keywords and semantically related phrases. Generally speaking, it’s safe to say that having a lot of great written content that features your keywords and their related phrases will push you higher on a Google results page.

So what’s your best SEO strategy? A good way to start is to choose a few keywords that you can own (at least locally) and fill your site with informative content that features your keywords.

{If you need a little help getting started, don’t forget that I’m giving away SEO evaluations for free this month.}

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Posted in Ads, Web, community, writing | No Comments »

Google’s Brand Update

Wednesday, April 1st, 2009
A Hot Brand. Get it?

A "Hot Brand". Get it?

Early this year, Google made a major change to the way it ranks websites on its search engine. In working to provide searchers with the most relevant results, Google has begun to give heavy emphasis to websites operated by brands.

Here are a few quotes from Google CEO Eric Schmidt that neatly summarize his feelings toward the worth of Brands. (I lifted these from an article on www.seobook.com. This site is an absolute treasure for learning about SEO:

Quote #1: “The internet is fast becoming a “cesspool” where false information thrives”, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

Quote #2: “Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”

Quote #3: “Brand affinity is clearly hard wired,” he said. “It is so fundamental to human existence that it’s not going away. It must have a genetic component.”


So with all this emphasis on branding, does this mean the little guys will be unable to compete on Google?

No, it just reinforces something I’ve been suggesting to my clients for a long time: BUILD YOUR BRAND.

Work on your positioning statement. Discover what you do better than anyone else, and make that your unique selling position. Build a community of people who trust you. You don’t need billions to act like a big brand.

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Posted in Brands, Web, community | No Comments »