The Famous Midnight Ride
Bestselling Author Malcolm Gladwell tells a story about Paul Revere in his book The Tipping Point. It turns out, Revere wasn’t the only man to go on a midnight ride that fateful night. A local tanner named William Dawes rode through his own succession of Massachusetts towns with the same urgent message: “The British Are Coming.”
So why is Paul Revere a household name, while most of us have never heard of William Dawes?
It’s because Paul Revere is what you’d call a connector. He was socially active, and constantly at the center of activities. In his day, Paul Revere must have been the king of the referral. And that’s why when he showed up, out of breath, at your door at midnight, you believed what he said. You’d probably had a beer with him at the pub last weekend, or been invited to a party he was hosting. You already knew he was trustworthy.
Dawes, on the other hand, failed to drum up a fraction of the support. And why is that? It’s because he lacked Revere’s gregarious personality and social smarts. When he showed up at your house, you probably thought “Who the heck is this guy?”
Connecting Your Way To Success
Revere’s story has a great lesson in it. The most successful events, ideas and businesses are built around people with strong social ties. I love that idea.
And to help spread that idea, I’m doing something special. From now until Friday, April 3rd, I will reward you for being a connector with $100. For every referral you send me that becomes a project, I’ll give you $100. That’s a few tanks of gas, a batch of groceries, or whatever you need it to be.
And I’ll get it to you quickly. The moment your referral and I come to a project agreement, your check will be in the mail. No waiting until the project is done, just a quick $100 in your pocket.
If You Can’t Work “In” Your Business…
With the spending freeze that we’re all seeing, there’s probably less to keep you busy these days. So if you can’t work “in” your business, take this opportunity to work “On” your business.
Look through your address book and see who you can help. Connect people who can help each other, and in the process, strengthen your network. And don’t be afraid to reward yourself for it. Send a referral my way, and you’ll not only create ties, you’ll put extra cash in your pocket.
Big Things to Come
And DON’T FORGET - I’ve got more great programs to announce. Next week I’ll tell you about a great source of information and inspiration that can help you get through these times, and after that I’ll be unveiling a HUGE program that will give you access to services you need at INCREDIBLE PRICES.
So watch your inbox. Talk to you next week
-Braden