I think a little demystifying is in order. I’ve been talking about the importance of blogs for some time now, and I’m sure you can all tell what a fanatic I am about them. But I’m also pretty sure that many of you don’t understand why I’m so enamored with blogs.
What's so Hot About Blogs?
Instant Access to Brilliant People
I read a lot of different blogs, and I get something a bit different out of each one. But one of the core reasons I read each one is that it gives me access to people who are smarter than me. Seth Godin and Steve Banis (who I wrote about last week) are two of my marketing mentors. I read The Daily Heller for insights into graphic design and it’s place in the world. I read The Web Designer Wall to make sure I know what’s going on with web design. I read these blogs to get smarter.
Getting Smarter = Better Service
While learning is it’s own reward, reading blogs wouldn’t be a good use of my work time if I didn’t get some business results from it. And I do.
Every new idea I get from reading is something I can either offer to my clients or put to use in my own business (or both). And, especially with marketing ideas, it can be the same for you. There are so many great marketing ideas out there, just sitting on the internet waiting for someone to pick them up and put them to use. That someone could very easily be you. Or if not you, then probably one of your competitors.
Why read blogs? Why not read blogs.