Social Media marketing is a big thing. Duh. You knew that.
And everyone wants to jump on the bandwagon. Big businesses, small businesses, one-man businesses – everyone’s rushing to join facebook and twitter.
But many of them are in for a surprise.
Social media is effective because of the level of transparency it offers the people in your audience. If they follow you on facebook or twitter (here’s a link to my fb and twitter account, by the way) they get to know you in ways that aren’t available on your website.
And this is great news to marketers like me. It should be like that, where we can all get to know each other a bit before we decide who we’re going to hire.
But it’s bad news to marketers who aren’t used to being authentic. Suddenly, if they want to take advantage of the most recent, more powerful marketing tool to come around in a long while, they’ve got to ask themselves some soul searching questions. It’s not about ads anymore, it’s about having genuine conversation. It’s not about blasting your audience with messaging, it’s about interacting with them as real people.
No small feat.