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| CLIENT: MM Hayes Company | DESCRIPTION: The MM Hayes company is an active member of the community, making donations to many charities throughout the year. I designed this ad for placement in the program of a golf tournament hosted by The Albany Academies. It's impact was immediate, and I received an email from the event organizer saying it was "a wonderful, touching ad." |
| PROJECT: Print Ad |
| CLIENT: MM Hayes Company | DESCRIPTION: Among the charities supported by MM Hayes is Saratoga Bridges, an organization that helps find jobs for disabled citizens. I designed this ad for their Day At The Races program, focusing on a central metaphor of challenge and meeting that challenge with the potential that we all have within. |
| PROJECT: Print Ad |
| CLIENT: Albany Realty Group | DESCRIPTION: Wayne Richard of Albany Realty group had been running circular ads for some time, but had not developed a consistent look, feel or message system. This ad was the debut of the new look for Wayne's ads, and focused on his central brand message: resourcefulness. |
| PROJECT: Print Ad |
| CLIENT: Albany Realty Group | DESCRIPTION: As a follow-up to our initial branding push, Wayne took out smaller ads with greater frequency. Once the visual identity had been established, his ads were easy to pick out of crowded classified-style advertisement pages. |
| PROJECT: Print Ad |
| CLIENT: Centurion Sound Studios | DESCRIPTION: Centurion Sound Studios can do great work with voice talent reels for actors. With this in mind, we placed an ad in the playbill of a local college theater group, thereby putting the Centurion message directly in the hands of one of it's target demographics. |
| PROJECT: Print Ad |
