How Optimization Brings You More Business

Imagine you run a small Pet Shop in Albany. There are lots of ways to advertise your store. You could do TV commercials, put your name on billboards, or saturate the local radio stations.

But there are three problems with this approach:

• It's expensive
• You have almost no idea if it works or not
• Most people don't want to see or hear your ad (harsh, but true)

Optimization is different.

Targeted, Measurable, Cost-Effective Marketing

Optimizing a website ensures that you only pay for the people who are actually looking for your service. Instead of blanketing the entire I-90 rush hour with billboards that interrupt them or radio spots they're sure to skip, optimization starts by discovering how people are using the Internet to search for businesses like yours. By targeting a smaller (but much more likely to buy) group of people, you can save some serious dough.

The other beauty of optimization is that it's trackable. I use software that tells me exactly how many hits you receive to your site, where those hits come from, and what keywords they used to find your site. I'll even give you access to all the numbers, so at any point in time, you can see what kind of results I'm getting for you. If you want to have some fun, tell a Radio salesperson you want that and see what he says. Just don't make the poor guy squirm for too long

Sound Interesting

More traffic to your site, trackable results, substantially lower prices? No offense to the TV / Radio guys, but it's kind of a no-brainer.

Drop me a line to find out more